Experience a Circular Future
Experience the Transition from a Linear to a Circular Value Chain by Implementing a Successful Circular Strategy

Learn how to adopt a circular approach! Transition away from a take-make-dispose linear production towards circular business models. Allow goods to be designed and produced for extended use, disassembly, reuse and recycling from the outset. The Blue Connection simulation submerges its participants in the transformation from a linear to a circular value chain by implementing a circular strategy for a virtual e-bike manufacturer. Experience the circular way of doing business for a sustainable future!

The Blue Connection is an innovative web-based business simulation game. It engages participants in the transformation from a linear to a circular value chain by implementing a circular strategy for a virtual e-bike manufacturer. In teams of 4, participants will represent the functional roles of VP Finance, VP Purchasing, VP Supply Chain, and VP Sales. Experience the circular way of doing business for a sustainable future!

VP Purchasing

Manages the design of the product. Selects appropriate suppliers to source from and deciding on the quality and recyclability of product components to buy in order to achieve circularity objectives

VP Finance

Determines the buy-back price to create a reverse flow of products to fulfil objectives of circularity. Manages the cash management & financing and negotiates with both banks and credit insurers.

VP Supply Chain

Collaborates with the right Recycling Service Providers (RSPs) and oversees the cost and process of disassembling, reusing, refurbishing and recycling. Manages labor capacities for refurbishing and maintenance of the product.

VP Sales

Negotiates on sales contracts with retailers regarding circularity, warranty and the maintenance service of products. Decides on a regular sales channel or a product as a service program with retailers.


The upside is clear to many… Increase in economic growth* with 1% to 4% through circular strategies which entail maintenance & repair, reuse, remanufacturing, refurbishment and recycling.

These Strategies Enable Companies to:

  • Enter new markets (C2C and C2B)
  • Gain market share
  • Offer new / differentiating (service) propositions
  • Create competitive advantage
  • Utilize latest technologies
  • Apply solutions to sustain our planet & their business

The linear “Take – Make – Dispose” system which depletes natural resources and generates waste is deeply flawed and can be productively replaced by a restorative model in which waste does not exist as such but is only food for the next cycle.



Participants get to run their own virtual company called The Blue Connection, a manufacturer of e-bikes. Due to the increased demand for companies to transform how they operate and the new business opportunities provided by the circular economy, the e-bike manufacturer hired a new management team to transform the company’s linear value chain to a circular one. Participants will learn how to adopt a circular approach by transition away from a take-make-dispose linear production towards a circular business models.


Teams will experience the impact of every decision they make, not just in their own functional ‘silo’ but across their business, and the entire value chain!

Customize Your Experience!

The Blue Connection can be easily tailored to match your learning objectives. The complexity level, the topics, delivery format, and even number of rounds can be varied to suit your needs. Learn the art of transforming from linear supply chain to circular supply chain. The choice is yours!

The Concept of Learning by doing

A Complex World Requires Experiential Learning

A high-performing circular value chain requires collaboration from across the organization. Adopting a circular approach from a take-make-dispose linear production can be a serious challenge. How do you adapt to the circular economy? Ideally, you’d like to experiment with different scenarios wherein people learn to overcome various obstacles and learn from best practices. This is where we come in: through our business simulation games, participants have the unique opportunity to learn by experience by immediately putting complex theories into practice.

License Price For 5 Rounds
$ 300 /Participant

Trainer & Facilitation Fee: (US) $ 250

Extra Rounds (Above 5)
$ 50 /Same Participant

Trainer & Facilitation Fee: (US) $ 250



  1. Public program definition: Where participants are from different organizations. These programs are open for anyone to join. Usually such sort of programs entail participants from versatile organizations.
  2. The trainer/facilitator for public programs should be an approved trainer from the parent company.
  3. The charges are exclusive of any taxes applied.