The Demand Driven Institute (DDI) was founded in 2011 by Carol Ptak and Chad Smith.  Collectively, Ms. Ptak and Mr. Smith have authored or co-authored several published works on Demand Driven Principles, Finance and Information and Planning Systems. DDI educational products are a powerful suite of enterprise education designed to enable companies to begin and sustain an implementation of a Demand Driven Operating Model (DDOM) and the Demand Driven Adaptive Enterprise (DDAE) model. As the leading authority on Demand Driven methods, the Demand Driven Institute offers a comprehensive series of professional endorsement certificates.  These endorsement certificates are the gold standard in ensuring and identifying an individual’s understanding, ability to apply, analyze, evaluate and create value using Demand Driven methods. The mission of Demand Driven Institute is:

“Advance and proliferate Demand Driven strategies and practices in the global industrial community”

Winning-Creed is an affiliate of Demand Driven Institute-USA and offering its endorsement certifications for Professionals in Pakistan. Below is a basic description of each offering.

The Demand Driven Planner (DDP)™ Program

The Demand Driven Planner (DDP) program is designed for planning, purchasing and supply chain personnel responsible for maintaining a DDMRP implementation.  Designed by the leading authorities on DDMRP at the Demand Driven Institute, the Demand Driven Planner program is comprised of 13 modules of in-depth DDMRP education. The DDP Program is the official preparatory course for the Demand Driven Planner Professional (DDPP)™ certification exam.

The Demand Driven Leader (DDL)™ Program

The Demand Driven Leader (DDL) program equips senior and mid-level operations and supply chain managers with the ability to design, implement and sustain a Demand Driven Operating Model including parameter settings through Demand Driven S&OP (DDS&OP).  Designed by the leading authorities on Demand Driven methods at the Demand Driven Institute, the Demand Driven Leader program is comprised of 7 modules of in-depth Demand Driven education. The DDL Program is the official preparatory course for the Demand Driven Planner Professional (DDLP)™ endorsement certification test.

The Precisely Wrong Workshop™

What if there was one fatal flaw in MRP that makes it completely incapable of conveying relevant information?  What if correcting this one fatal flaw allowed the promise of MRP to be attained?  This immersive one-day workshop will reveal this fatal flaw and trace its impact to everyday situations encountered by planners and buyers.  Additionally, an elegant solution to overcome this flaw will be discovered.  Participants in this workshop will walk away with a new depth of understanding about conventional planning systems and a list of things they can begin to implement the very next day.

Adaptive Enterprise Foundations (AEF)™

The Adaptive Enterprise Foundations (AEF) program is designed to introduce individuals working in all areas to the components which are necessary to making an organization truly adaptive.  An “adaptive” organization is able to quickly and dynamically adjust its structure and behavior to the changing state and exigencies of its environment in the short term (operational) as well as in the long term (strategic). Being adaptive is a necessary condition for survival of an organization and more so for its lasting success in today’s volatile, uncertain, complex and ambiguous environment.  The AEF Program is THE official preparatory course for the Adaptive Enterprise Foundations Professional (AEFP)™ certification test.

DDMRP Implementation Support™ Workshop

Demand Driven Institute Affiliates and Compliant Software Providers can support your implementation with the official Demand Driven Institute DDMRP Implementation Support Pack. This is a very full one-day workshop that is designed to give teams a broad understanding of what DDMRP is and what it takes to properly support it.

Demand Driven Adaptive Enterprise Introduction

The Demand Driven Adaptive Enterprise (DDAE) Model spans the operational, tactical and strategic ranges of an organization allowing it to continuously and successfully adapt to the complex and volatile supply chains we see today.  It combines the fundamental principles of flow management with the emerging new science of complex adaptive systems (CAS).  It is the way that successful businesses will work in the 21st Century.  This day long workshop will prove a compelling need for change, demonstrate fundamental solution principles and reveal a blueprint to transform the entire enterprise.  It is intended for senior management teams

The Adaptive S&OP Seminar™

Adaptive S&OP is the strategic component of the Demand Driven Adaptive Enterprise (DDAE) Model.  This seminar is designed for executive teams looking to dramatically change the trajectory of their organization and overhaul the way the business connects strategy to operations and operations to strategy.  The seminar is typically delivered on an in-house basis to executive teams.

The History of Demand Driven

The term “Demand Driven” was pioneered by PeopleSoft in 2002 while Carol Ptak was the Vice President of Manufacturing and Distribution Industries.  When Oracle acquired PeopleSoft in 2003 the term was largely abandoned.  It was then resurrected in 2007 by American Manufacturing Research (AMR).  In 2010 AMR was acquired by Gartner and Gartner used the term as part of what it called its “Demand Driven Value Network” approach.

In 2011 the third edition of Orlicky’s Material Requirements Planning (Ptak and Smith) introduced the initial blueprint for Demand Driven Material Requirements Planning as an alternative formal planning and control logic.  2011 also marked the foundation of the Demand Driven Institute by Carol Ptak and Chad Smith.  The Demand Driven Institute has published several white papers and case studies on the DDMRP topic.  A repository of case studies and white papers on the DDMRP topic are available for free on DDI website.

In 2012 the Demand Driven Institute partnered with the International Supply Chain Education Alliance (ISCEA) to offer the Certified Demand Driven Planner (CDDP)™ program.  The CDDP™ program was designed provide consistent global standards for the DDMRP approach and to teach and certify practitioners in those standards.  From 2012 to 2016 over 2,000 people took the CDDP™ program on six continents.

In 2013 Demand Driven Performance – Using Smart Metrics was written by Debra Smith and Chad Smith.  This book extended the term across the enterprise into Finance, Scheduling, Shop Floor Control and Strategy effectively defining the Demand Driven Operating Model.

In 2016, with Demand Driven Performance – Using Smart Metrics as a guide, the Demand Driven Institute and ISCEA released the Certified Demand Driven Leader (CDDL)™ program.  The CDDL™ program was designed provide consistent global standards for the Demand Driven Operating Model (including DDMRP) and to teach and certify practitioners in those standards.

On January1, 2017 DDI and ISCEA agreed to decouple the education and certification test.  DDI moved forward with the educational element with the Demand Driven Planner (DDP)™ and Demand Driven Leader (DDL)™ programs as official preparatory sessions for the CDDP™ and CDDL™ certificate tests.

On July 10, 2017 DDI announced the development of an extensive suite of professional endorsement certificates on Demand Driven methods including the Demand Driven Planner Professional (DDPP)™, Demand Driven Leader Professional (DDLP)™, Demand Driven Fundamentals Professional (DDFP)™, Demand Driven Supply Chain Professional (DDSCP)™.  In order to focus on these new programs, the Demand Driven Institute ended its contributions to the International Supply Chain Education Alliance’s (ISCEA) Demand Driven certificate testing (Certified Demand Driven Planner™ and Certified Demand Driven Leader™).

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