Bridging Physical and Financial Value Chains
Experience how Working Capital Management is essential to a company's fundamental financial health. Take it to the next level by implementing a powerful planning process with our Integrated Business Planning variant

The Cool Connection is an innovative web-based business simulation game. It engages participants in making strategic decisions in the management of a manufacturing company of personal care products. Working in teams of four, participants will represent the functional roles of sales, purchasing, supply chain management and finance. They will be confronted with various real-life, real-time dilemmas. Cross-functional understanding and collaboration are key components, as teams work together to turn the company around.

VP Purchasing

Is responsible for defining the purchasing strategies and the selection of and the negotiation with suppliers from various regions. The negotiations include the service reliability but also INCO and payment terms.

VP Finance

Is responsible for cash management and financing and negotiates with both banks and credit insurers. These negotiations include the allocation of collateral and the level of credit limits for customers.

VP Supply Chain

Is responsible for production and warehousing. By undertaking intelligent stock planning for components and products, the Supply Chain Manager can optimize both production process and working capital.

VP Sales

Is responsible for defining the marketing strategies and the negotiation with a range of different types of customers. The negotiations include the service levels as well as for example INCO Terms.


The Cool Connection is a versatile learning experience that can be adapted to abreast with latest and state of the art knowledge and skill to do necessary financial decisions. Decisions related to specific topics in the simulation game can be switched on or off. This way every experience of The Cool Connection is uniquely tailored to its participants’ needs, whatever their objectives.


Participants get to run their own virtual company called The Cool Connection, a manufacturer of personal care products. Faced with declining performance, the management team must get the company back on track. Your challenges can be to manage its working capital efficiently and effectively or to set up a cross functional IBP process. It’s a high-pressure environment in which effective value chain management is the key to success!


Teams will experience the impact of every decision they make, not just in their own functional ‘silo’ but across their business, and the entire value chain!

Customize Your Experience!

The Cool Connection can be easily tailored to match your learning objectives. The complexity level, the topics, delivery format, and even number of rounds can be varied to suit your needs. Make the financial component easy to understand or make it very complex. The choice is yours!

User Interface

The Cool Connection’s simulation software has been designed to be easy to use for anyone, on any platform from PC to tablet. There is no need to read a hefty manual before starting, because all help information is integrated in the game-screens and can be read on a need to know basis.

License Price For 5 Rounds
$ 300 /Participant

Trainer & Facilitation Fee: (US) $ 200

Extra Rounds (Above 5)
$ 50 /Same Participant

Trainer & Facilitation Fee: (US) $ 200



  1. Public program definition: Where participants are from different organizations. These programs are open for anyone to join. Usually such sort of programs entail participants from versatile organizations.
  2. The trainer/facilitator for public programs should be an approved trainer from the parent company.
  3. The charges are exclusive of any taxes applied.