Over the past decade, Inchainge has grown into a company with over a dozen employees, several departments, three successful business simulation games, a global partner network, and an impressive track record. In the world of serious gaming, Inchainge has earned a reputation for offering the most advanced business simulation games globally. In the field of Value Chain Management, and the wide scope of topics this entails, serious games offer an unprecedented experience. By adding sustainability to the mix, Inchainge successfully created an extremely powerful learning experience with the potential to impact many generations to come. The company’s track record speaks for itself and is more than enough evidence that experiential learning through immersive business games fosters success.
Egge Haak, the founding father of Inchainge, saw real potential in ‘The Fresh Connection’, a business game originally developed by Dutch consultancy firm Involvation. He decided to create a new business focused on this new way of experiential learning. In his quest for a partner in crime he quickly knew who his ideal partner could be. Hans Kremer was someone he had worked with before and who shared the same passion for Value Chain Management. The dynamic duo struck a deal with Involvation and transferred ‘The Fresh Connection’ into a new company. They quickly started building a global network of training and consultancy firms with expertise in this niche market.
The Trio was completed in 2012, when a government funded project to create awareness about Supply Chain Finance ultimately led to the creation of our second business game, ‘The Cool Connection’. Egge and Hans were approached by Michiel Steeman, also known as the Guru of Supply Chain Finance. He joined Hans and Egge and thereby completed the partner trio that successfully manages Inchainge today.
Inchainge’s mission is ‘to support a more sustainable and inclusive world’, where every student and professional has the chance to understand and improve value chains. Its team-based simulation games not only touch on core value chain topics such as supply chain management, working capital, and the circular economy, but are also designed to stimulate alignment across disciplines.
Value Chain Management is crucial for every position in every industry – it is about optimization in every sense of the word and includes circularity, risk management, a no-waste mindset, and taking responsibility. Inchainge strives to provide equal chances to everyone, and wants to empower people to be part of a global network.
Inchainge’s game-based learning simulations are in use all around the globe, across more than 700 universities, and by many of the world’s most successful companies. Its immersive business games – The Fresh Connection, The Cool Connection, and The Blue Connection – present an innovative approach to learning that puts participants at the heart of a lifelike simulation.
The Fresh Connection (TFC)
The Fresh Connection is an innovative web-based business simulation game. It engages participants in turning around a manufacturer of fruit juices. In teams of 4, participants will represent the functional roles of VP Purchasing, VP Operations, VP Supply Chain, and VP Sales. Participants will be confronted with various real-life, real-time dilemmas. Cross-functional understanding and collaboration are key components, as teams work together to turn the company around. The Fresh Connection is a versatile learning experience that can be adapted to meet the learning objectives required by higher education institutions and companies. Decisions related to specific topics in the simulation game can be switched on or off. This way every experience of The Fresh Connection is uniquely tailored to its participants’ needs, whatever their objectives.
The Cool Connection (TCC)
The Cool Connection is an innovative web-based business simulation game. It engages participants in making strategic decisions in the management of a manufacturing company of personal care products. Working in teams of four, participants will represent the functional roles of sales, purchasing, supply chain management and finance. They will be confronted with various real-life, real-time dilemmas. Cross-functional understanding and collaboration are key components, as teams work together to turn the company around.
Participants get to run their own virtual company called The Cool Connection, a manufacturer of personal care products. Faced with declining performance, the management team must get the company back on track. Your challenges can be to manage its working capital efficiently and effectively or to set up a cross functional IBP process. It’s a high-pressure environment in which effective value chain management is the key to success. The Cool Connection can be easily tailored to match your learning objectives. The complexity level, the topics, delivery format, and even number of rounds can be varied to suit your needs. Make the financial component easy to understand or make it very complex. The choice is yours!
The Blue Connection (TBC)
The Blue Connection is an innovative web-based business simulation game. It engages participants in the transformation from a linear to a circular value chain by implementing a circular strategy for a virtual e-bike manufacturer. In teams of 4, participants will represent the functional roles of VP Finance, VP Purchasing, VP Supply Chain, and VP Sales. Experience the circular way of doing business for a sustainable future! The upside is clear to many… Increase in economic growth with 1% to 4% through circular strategies which entail maintenance & repair, reuse, remanufacturing, refurbishment and recycling.
Participants get to run their own virtual company called The Blue Connection, a manufacturer of e-bikes. Due to the increased demand for companies to transform how they operate and the new business opportunities provided by the circular economy, the e-bike manufacturer hired a new management team to transform the company’s linear value chain to a circular one. Participants will learn how to adopt a circular approach by transition away from a take-make-dispose linear production towards a circular business models.
The linear “Take – Make – Dispose” system which depletes natural resources and generates waste is deeply flawed and can be productively replaced by a restorative model in which waste does not exist as such but is only food for the next cycle. Ref: Ellen MacArthur Foundation