Our Team


Lead Consultant Marketing Research & Brand Management

Mr. Adeel Asghar

Mr. Adeel Asghar is lead expert in Marketing Research with more than decade of experience in Multinational Organizations. Currently, he is serving as Deputy Director in the department of academic planning & external linkages in GC University, Lahore. He has been the core member of Marketing Research Team in Carlsberg Group in Copenhagen, Denmark that worked with leading brands like Tuborg, 1664 and Somersby. He did his Masters from Sweden in Strategic Brand Management and Integrated Marketing Communication. He is proficient in data analytics and latest techniques of Marketing Research including qualitative and quantitative data collection methodologies, analysis and reporting. He has worked extensively in the domains of marketing strategies, brand positioning and campaign management.

Consultant & Trainer Quality, Operations & Supply Chain

Mr. Farrukh Iqbal

Mr. Farrukh Iqbal is currently serving as Assistant Professor in the Division of Information and Operations Management at UCP-Business School, University of Central Punjab-Lahore. He is a trainer of ISCEA-USA, V-Care Canada and Leoron-PDI-UAE for the programs of CSCA (Certified Supply Chain Analyst), CSCM (Certified Supply Chain Manager), CSSC (Certified Stores & Stock Controller), CSSBB (Certified Six Sigma Black Belt) and CHSCA (Certified Healthcare Supply Chain Analyst). He is one of the lead experts of Supply Chain, Quality & Operations Management in Pakistan. He also held prestigious position of Director Quality Enhancement Cell (QEC) for University of Central Punjab (UCP) in 2012-13 as well as in 2016-18. He is a Metallurgical Engineer from University of Engineering & Technology (UET)-Lahore and an Industrial Management expert from Chalmers University-Gothenburg. In Sweden, his research was in the domain of “Lean Product Development” in Volvo Technology.  His current research interests encapsulate around Lean Production, Sustainability, Humanitarian Supply Chain and Reverse Logistics. He trained more than 100 participants from various National and International Organizations like Tetra Pak, British Council, Happilac Paints, World Health Organization (WHO), Fatima Fertilizer, SGS Pakistan, Interwood, Agility, Unilever and United Nations.

Consultant & Trainer Social Psychology & Positive Life Style

Dr. Gulnaz Anjum

Dr. Gulnaz Anjum is an internationally known social psychologist, academic & consumer researcher, and positive life style trainer. She is currently serving as an Assistant Professor of Social Psychology at Institute of Business Administration (IBA)-Karachi. Dr. Gulnaz did her MS in Social Psychology from The New School, New York, USA as a Fulbright Scholar and PhD in Psychology from the International Max Planck Research School (IMPRS), Germany on Max Planck Fellowship. She secured funding from the German Research Foundation for a research stay abroad at the Department of Psychology, University of Kent at Canterbury (UK). In the UK, she worked on cross-national psychology projects focused on Pakistan and Japan. She secured various grants from National and International Organizations and currently engaged in projects linked with HEC-Pakistan. She trained more than 200 participants in the domains of Stress Assessment & Management, Time Management, Employee Motivation, Gender Sensitivity, Countering Workplace Harassment, Post-Traumatic Stress Management and Planning Retirement.

Consultant & Trainer Marketing Research & Data Analytics

Mr. Gulfam Ahmad

Mr. Gulfam Ahmad is a renowned expert of Marketing Research including Data Analysis, Advanced MS Excel, Marketing Analytics, Business Intelligence and Brand Positioning & Campaign Analysis. He executed various projects of Marketing Research with renowned MNCs like PepsiCo, Colgate-Palmolive, Telenor, CMPak, British American Tobacco, World Bank and UNICEF. He has independently executed and completed several projects linked with monitoring & evaluation, campaign pre and post launch evaluation, product testing and brand equity. Mr. Gulfam has a certification in Data Analysis & Visualization from Delft University of Technology-Holland and MicroMasters in Marketing Analytics from University of Berkeley, California. He also did MBA in Marketing from PIDE (Pakistan Institute of Development Economics) and Bachelors from University of Punjab-Lahore. He held prestigious positions of ‘Senior Research Analyst’ in Ipsos and Marketing Research Bureau Global. He is currently heading PGC Group (UCP, Dunya TV etc.) as Manager Research. Overall training of more than 200 participants with above 1500 man-hours goes to his credit.

Consultant & Trainer International Marketing, Buying Behavior & Advertisement

Dr. Maryam Kiani

Dr. Maryam Kiani is a versatile expert in the domains of International Marketing, Consumer Buying Behavior and Advertisement & Promotion. Currently, she is serving as an Assistant Professor in Halmstad University, Sweden. Before that, she served as Head of Division of Marketing and Admissions at the International School of Choueifat, Head of Marketing Division in UCP-Business School & Director of Marketing and Promotion of EMBA at University of Central Punjab-Lahore. She did her PhD in Marketing from Cardiff Metropolitan University, UK and MBA in International Business as well as in Human Resource Management. She is a distinction holder and winner of Molex Best Award by the University of East London-UK. She also served as Head of Academic Support and Senior Lecturer at London School of Science & Technology Birmingham, UK. She worked as Marketing Executive Analyst at the Explora Group of Companies, which are advisor and consultant to UN, NATO, ISAF and other international agencies.  Dr. Maryam Kiani is associated with Winning-Creed as an external trainer and consultant.

Consultant & Trainer Well-Being, Mental Health & Cognitive Behavior

Ms. Fatima Aftab

Ms. Fatima Aftab is a lead expert in the area of Mental Health Issues and its Resolution. She is a proficient trainer in Cognitive Behavior Therapy, Rational Emotive Behavior Therapy, and Behavior Therapy. She also worked as Clinical Psychologist at various clinical settings such as Mayo Hospital Lahore, Amin Maktab and Child Protection and Welfare Bureau. She is currently working as Psychologist in Punjab Prisons. She did her Masters in Clinical Psychology from Center for Clinical Psychology, University of Punjab. She successfully conducted various training workshops e.g.  Managing Stress in Daily Life, Anger Management, Prevention against Child Abuse and Power of Curiosity in Agri-Education Pakistan, University of Management & Technology (UMT), Centre for Assisted Living, Child Protection & Welfare Bureau ad leading fashion brand Cross-Stich. She was a lead participant for ‘Health Issues of Domestic Abuse’ on International Day of Violence 2018 at Samir Atta-Ullah Welfare Foundation and for ‘Intellectual Disabilities and Child Psychotherapy’ at Lahore School of Professional Studies. At clinical level she dealt successfully with Non-Suicidal Self-Harm, Anxiety Disorders, Neurological Functional Syndrome, Mood Disorders, and Sexual Dysfunctions. She is associated with winning-creed as a trainer & consultant of well-being, mental health and cognitive behavior.

Consultant & Trainer Entrepreneurship, Innovation & Academic Learning Paradigms

Mr. Irfan Siddique

Mr. Irfan Siddique is a lead expert of Entrepreneurship in Pakistan. He is currently serving as Assistant Professor in Division of Entrepreneurship at UCP-Business School, University of Central Punjab (UCP)-Lahore. He has an extensive work experience of 18 years working in various public and private sector organizations like PepsiCo, WAPDA, BUITEMS, University of Lahore (UOL) and UCP. He holds MBA from IBA Punjab University and MS in Entrepreneurship & SME Management from GC University, Lahore. He trained more than 1000 participants from different National and International Organizations in the domain of entrepreneurship. He is active member of United States Association for Small Business Entrepreneurship (USASBE), where he already presented case of entrepreneurship from Pakistan. He also mentored ‘TIE Pakistan and SEED Ventures’ in 2017 and conducted frequent sessions in developing entrepreneurial mindset in young generation for the graduates of various universities. His latest ventures include sessions with the faculty of Army Public School & College Mangla, Ghazali Public School and Trust School. He is associated with Winning-Creed as an expert and consultant in the area of Entrepreneurship.